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February 18, 2025
Today's marketing landscape presents companies with major challenges: a multitude of channels, rising customer expectations, and simultaneously shrinking budgets. The key to success lies in the unification of data, AI-driven efficiency, and automation. However, the reality often looks different: companies juggle an average of 50 different applications, leading to data silos that inhibit growth and cause gaps in insights, execution, and ROI measurement.
At DMWF Asia, HubSpot presented solutions for these challenges. In a keynote and a panel discussion with experts such as Kat Warboys (Senior Director, APAC Marketing, HubSpot), Byron Munson (Head of Sales, JAPAC, Supermetrics), and Thomas Jeng (Global Head of Startups, Aspire), moderated by Amiria McKinnon (Head of Integrated Marketing, APAC, HubSpot), the benefits of a unified data strategy and AI-powered tools were highlighted. At booth 5, visitors could experience live demos and see HubSpot's AI tools in action.
AI is no longer a thing of the future, but already a reality. The keynote "Rewriting the Growth Formula with AI" conveyed the current state of AI adoption in the Asia-Pacific region and showed how companies use AI to personalize marketing efforts, optimize campaigns, and scale customer interaction. Practical strategies for effectively integrating AI without disrupting existing workflows were also presented.
Another important topic was data fragmentation. Over 80% of Singaporean companies struggle with fragmented data, which slows down decision-making and impacts revenue. The panel discussion "The Cost of Data Fragmentation" analyzed the impact of separated data on marketing ROI, the challenges of data unification across different platforms, and how leading brands use data-driven strategies to gain a competitive advantage.
Visitors to DMWF Asia were able to experience HubSpot's AI tools live at the HubSpot booth. "Content Remix" enables the rapid reuse of high-performing content across various platforms. "Breeze AI" supports the automation of tasks and content creation. The landing page feature simplifies uploading and formatting, allowing marketers to focus on optimization and publishing.
HubSpot sees itself as a customer platform that helps companies connect and grow better. With a unified platform that includes AI-powered marketing and content hubs, a Smart CRM, and a connected ecosystem with over 1,700 app marketplace integrations such as LinkedIn, Canva, and Meta, HubSpot offers a seamless connection for all customer-facing teams.
DMWF Asia provided a valuable platform for the exchange of knowledge and best practices in the field of digital marketing. HubSpot presented itself as a strong partner for companies that want to fully exploit their growth potential through AI, data unification, and automation.
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