Heise Showcases Real-World Applications and Benefits of Generative AI

Generative AI in Business Applications: Heise Reveals What's Really Behind It

Artificial intelligence (AI) is no longer a thing of the future, but increasingly shapes the present – also in everyday working life. The Heise Group, a leading German media company in the field of IT and technology, has been successfully using generative AI technologies for two years and is now providing insights into its experiences. This is not about theoretical concepts, but about tangible, measurable results and concrete everyday use cases.

From Text Generation to Time Savings: Diverse Applications

The focus is on the use of Large Language Models (LLMs), which have already saved Heise over two person-years of working time. These models are used for a variety of tasks, including:

The creation of text summaries, newsletters, social media posts, search engine optimized texts (SEO), guides, and website content. Live demonstrations and the presentation of key figures make the actual benefits of AI in everyday work transparent. It becomes clear how this technology increases efficiency and frees up resources.

More Than Just Text: AI as a Creative Partner and Assistant

The use of generative AI is not limited to pure text creation. In the creative field as well, for example in image generation, AI offers enormous potential. Tools like Midjourney enable the creation of impressive images through simple text input (prompts). The Heise Group uses these possibilities to create, for example, individual graphics for articles or social media posts.

Furthermore, AI can act as an assistant in everyday work. It can support research, data analysis, and the organization of meetings. AI-powered tools like Microsoft Copilot integrate seamlessly into existing workflows, making everyday life easier.

Challenges and Opportunities: A Look into the Future

The Heise Group also addresses the challenges associated with the use of AI. These include, among others, data protection aspects, the fear of job losses, and the ethical implications. It is emphasized that AI is not a replacement for human skills, but should complement and expand them. Looking to the future shows that the importance of AI will continue to increase. The Heise Group plans to further expand the use of generative AI in the coming years and to open up new fields of application. The focus will be on the development of customized AI solutions that meet the specific needs of the various business areas. These include, for example, chatbots, voicebots, AI search engines, and knowledge databases.

AI for Everyone: Mindverse as a Partner for Business Use

Mindverse, a German provider of AI solutions, supports companies in leveraging the potential of AI. The all-in-one platform offers a wide range of tools for text generation, image creation, research, and data analysis. In addition, Mindverse develops customized AI solutions that meet the individual requirements of its customers. As an AI partner, Mindverse accompanies companies on their journey into the future of work.