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January 3, 2025
Apple TV+ is opening its virtual doors for a free weekend. From January 4th to 5th, 2025, users worldwide can explore Apple's streaming offering at no additional cost. An Apple ID is sufficient to access movies and series. A trial subscription or providing payment information is not required for this weekend.
With this promotion, Apple aims to gain new subscribers for its streaming service. Currently, Apple TV+ is still a smaller player in the market compared to competitors like Netflix or Disney+. Through the free weekend, Apple hopes to convince users of the quality of its original productions and thus gain long-term subscribers. The strategy behind this is to spark interest in ongoing series so that users will sign up for a paid subscription after the free period to continue watching the content.
Apple TV+ positions itself in the streaming market with a focus on exclusive original productions. Unlike other platforms that rely on a mix of original productions and licensed content, Apple TV+ offers exclusively self-produced movies and series. While the catalog is smaller than that of the competition, it scores with high-quality productions available in 4K quality. Another advantage is the ad-free playback of the content. Only trailers for other Apple products are shown before the start of a movie or series episode, but these can be skipped.
In addition to the free weekend, Apple also offers other ways to try Apple TV+ for free. New customers can try the streaming service free for seven days. When purchasing qualifying Apple devices such as iPhones or iPads, customers receive three months of free access to Apple TV+. Furthermore, Apple TV+ is included in the Apple One subscription package. This includes, in addition to the streaming service, other Apple services such as iCloud+, Apple Music, Apple Arcade, and Apple Fitness+. Apple One can also be tested free for one month.
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